Discover our Legacy in Bed Linen
Discover our Legacy in Bed Linen
We have made it our mission to deliver style and luxury to your bedroom.
Our story began in Alexandria, Egypt in the 1950s, when my grandfather, having completed his engineering studies, started his distinguished career in the Egyptian cotton industry. At the age of 39 he became the youngest ever CEO of an Egyptian public sector company. He received industry awards from both Presidents Sadat and Mubarak - you can see Mubarak on the left and Sadat below. By the time my grandfather decided to retire in his late 80s, he had achieved a nationwide reputation for unrivalled competence and integrity.
His son built on his father’s success, elevating both the expertise and passion for high-quality Egyptian textiles to a global level. He introduced these luxury products to major retailers across the UK, Europe, the USA and Japan. As a trained architect, he has been instrumental in translating clients’ design concepts into finished products. His clients have included Selfridges, White Company, House of Fraser, Habitat and others.
A Legacy in Bed Linen
"Egyptian cotton has been part of my life since I can remember. In 2015 my mother, father and I decided it was time to start our own bed linen business and voilà - Sabani Linens was born! My mother first started trading on Amazon and at the iconic Portobello market in London, where she has acquired a wonderfully loyal customer base. More recently our focus has shifted to online trading. I built our first ever website myself, but what you see today is the work of professionals. We sincerely hope that you enjoy the experience!
You can see that we have made it our mission to bring beautiful Egyptian textiles directly to our discerning customers. We benefit from longstanding ties with Egyptian suppliers and are able to source the best of Egyptian cotton and stone washed linen."
- Taymour Serafy
